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Marshall McLuhan vs. the faculty

Today I met with a faculty member who is angry that he has to learn new tools to disseminate his knowledge. As he put it, “I’m the content expert, not the IT expert. Can’t someone else translate my content into whatever crappy format you IT people are demanding at any given time?” I guess somewhere along the wordstar –> wordperfect –> MS word –> powerpoint or the html –> dreamweaver –> CMS/CSS/etc he just got sick of it all. Now he wants an IT professional to publish all his content for him.

I understand his frustration, but I’m not sure … Continue Reading